Who We Are

Loyalty Sports Association (LSA) is a community-based youth sports organization dedicated to providing a positive, structured, and supportive environment for young athletes. Our basketball program focuses on teaching fundamental skills, building confidence, and fostering teamwork while emphasizing respect, accountability, and sportsmanship.

We believe youth sports should be about development, discipline, and enjoyment—not just competition. Our goal is to help every child grow both as an athlete and as an individual.

Meet our team

Behind every service we provide is a dedicated team of professionals, each bringing their unique expertise and enthusiasm to our business.

Abdule Williams

Head Coach

Abdule is dedicated to supporting the organization’s mission of providing a structured, positive, and community-centered youth sports experience. His involvement reflects a commitment to youth development, teamwork, sportsmanship and 20+ years of experience.

Alexia Williams

President

Alexia serves as the President of Loyalty Sports Association. She provides overall leadership and strategic direction for the organization, ensuring programs align with LSA’s values of development, accountability, and respect. Her passion for youth athletics and community engagement helps guide the vision and standards of the league.

Desiree Carmichael

Vice President

Desiree serves as Vice President of Loyalty Sports Association and also coaches our younger age group. She brings a strong background and deep understanding of working with children with disabilities, helping ensure practices are inclusive, supportive, and developmentally appropriate. 

 

Raven Lewis

Program Director & Admin

Raven oversees  operations, registration coordination, communication, and overall program management. With a strong background in leadership and working with children and families, Raven is committed to ensuring Loyalty Sports Association operates smoothly and that every child has a positive, supportive experience throughout the season.

Why We Started Loyalty Sports Association

Loyalty Sports Association was created with a clear purpose: to give back to the community by expanding access to youth sports in the Northeast area of San Antonio.

Our roots run deep in this community. Co-owner Abdule Williams, a graduate of Theodore Roosevelt High School, was heavily involved in athletics throughout his time as a student. Through competitive programs, including championship-level football, he experienced firsthand how organized sports can shape character, build discipline, and create lifelong connections.

LSA was founded to bring those same opportunities to today’s youth in Northeast San Antonio. By returning to our roots and investing in local families, we aim to provide structured, inclusive, and positive sports programs that strengthen our community and empower young athletes both on and off the court.

Our Programs

 Basketball Ages 3–6

Our youngest athletes are introduced to basketball fundamentals through age-appropriate drills and activities that promote coordination, listening skills, teamwork, and fun in a supportive environment.

Basketball Ages 7 and Up

Older athletes participate in more structured practices and gameplay focused on skill development, teamwork, game understanding, and confidence-building.

What Families Can Expect

  • Organized practices and games

  • Clear and consistent communication

  • Age-appropriate instruction and development

  • A respectful and inclusive environment

  • Emphasis on effort, growth, and teamwork over winning

Our Values

  • Sportsmanship

  • Respect

  • Teamwork

  • Accountability

  • Confidence

  • Fun & Development

Safety and Sportsmanship

Loyalty Sports Association is committed to maintaining a safe, respectful environment for all players, families, coaches, and officials. Unsportsmanlike behavior from players, parents, or spectators will not be tolerated.

We believe positive encouragement and respectful conduct create the best experience for our athletes.